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Understanding the STP Marketing Process - Segmentation Study Guide Home Page Selecting a Target Market Example How many target markets? Differentiated or Concentrated Marketing? ...
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Segmentation Bases Examples - the Market Segmentation Study ... Examples of how firms can use market segmentation, ideal for university-level marketing students.
Segmentation, Targeting, and Positioning--Consumer Behavior In the auto market, for example, some consumers demand speed and performance, while others are much more concerned about roominess and safety .
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